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angielski kolokwium 1
angielski kolokwium 1
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guest2946929
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dyrektor naczelny
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chief executive
saldo rachunku
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balance
akcjonariusze/udziałowcy
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shareholders
biżuteria
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jewellery
właściciele fabryki
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factory owners
bankructwo
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bankruptcy
łańcuch dostaw
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supply chain
przewidywać
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anticipate
wzrost / rozwój
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growth
wart swojej ceny
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value for money
trwały/wytrzymały
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durable
modny
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fashionable
ekskluzywny/z górnej półki
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upmarket
niedrogi
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inexpensive
seksowny/atrakcyjne
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sexy
ponadczasowy
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timeless
fajne
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cool
wymyślny
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sophisticated
dobrze wykonane
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well-made
wiarygodny/godny zaufania/niezawodny
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reliable
zabawne
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fun
klasyczny
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classic
stylowy
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stylish
lojalność wobec marki
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brand loyalty
wizerunek marki
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brand image
rozciąganie marki
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brand stretching
świadomość marki
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brand awareness
nazwa marki
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brand name
Wprowadzenie produktu na rynek
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product launch
cykl życiowy produktu
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product lifecycle
zakres produktów
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product range
lokowanie produktu
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product placement
reklama przez znaną osobę
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product endorsement
lider na rynku
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market leader
badania rynku
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market research
udział w rynku/udział rynkowy
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market share
pretendent rynkowy/wyzwanie rynkowe/2 najlepiej sprzedający się produkt
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market challenger
segment rynku
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market segment
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