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Question		Answer
an economy which allows materials and products to feed back into the system start learning		a circular economy
the process by which the goods a company produces are destroyed or disposed of start learning		disposing of products
a policy of producing consumer goods that rapidly become obsolete start learning		planned obsolescence
starzenie się start learning		obsolescence
planning or thinking about the future in a positive way start learning		forward - thinking
uratować, ocalić start learning		salvage
supply or put smth back into a process or situation where it was used before start learning		feed back into
modułowy, consisting of seperate parts which can be put together to form smth start learning		modular
od samego początku start learning		from the outset
towar start learning		commodity
strumień odpadów start learning		waste stream
przyjąć nowy pomysł start learning		embrace a new idea
zakłady recyklingu start learning		recycling plants
important, special and interesting part of the product start learning		features
advantage that customer gets if they buy product start learning		benefits
smth that makes a product special start learning		USP (Unique Selling Point)
linia produktów, a group of related products marketed under a single brand name by the same company start learning		product line
asortyment produktów, company’s assortment of product lines start learning		product mix/product portfolio(product range)
introduction, growth, maturity and decline start learning		product life cycle
Szybko zbywalne towary konsumpcyjne start learning		fast-moving consumer goods
markowe produkty start learning		branded products
produkt niemarkowy start learning		generic products
produkty własnej marki start learning		own-brand products
produkty własnej marki (AmE) start learning		own-label products (AmE)
profitability- MARKET SKIMMING start learning		setting high prices to maximize revenue and minimize costs
market share - MARKET PENETRATION start learning		setting low prices to increase a percentage of the market share
prestige/premium pricing start learning		setting high prices to maintain an image of exclusivity
selling product at a price non profitable start learning		loss leader pricing
ceny niezaokrąglone start learning		odd prices
it tricks customers into thinking they made a good deal start learning		charm pricing
business presents customers several different prices to make them buy particular product start learning		decoy prices
kanał dystrybucji – pośrednicy start learning		distribution channel- intermediets
marketing bezpośredni – bez pośredników i zbytu start learning		direct marketing - no intermediaries or outlets
marketing partyzancki(programy lojalnościowe) start learning		guerrilla marketing
lokowanie produktu (reklama w filmie) start learning		product placement
reklama przez znaną osobę start learning		product endorsement
zakres produktów start learning		product range
zróżnicowanie produktu start learning		product differentation
pretendent do marki start learning		brand challenger
świadomość marki start learning		brand awareness
rozciąganie marki na inne produkty start learning		brand stretching
product pricing strategy by which a firm charges the highest initial price that customers will pay and then lowers it over time start learning		market skimming
a group of people who share one or more similar characteristics start learning		market segment
wprowadzać w błąd start learning		mislead
Być skłonnym, be likely to do smth start learning		be inclined
a situation that is difficult to understand bc it has a facts that contradict start learning		paradox
być pozycjonowanym, be put in a particular place start learning		be positioned
przekonujący, able to make other people believe smth start learning		persuasive
taktyka, a method you use to achieve smth start learning		tactic
atrakcyjny, offering an experience that is enjoyable start learning		inviting
przechytrzyć kogoś start learning		get one over on someone
przechytrzyć start learning		outsmart
kupuje pomysł start learning		buys into an idea
to remove the effect of one thing by doing another thing that has the opposite effect start learning		cancel something out
efekt wabika start learning		decoy effect
mieć asa w rękawie start learning		trick up one’s sleeve
to manage to use something in a way that brings good results start learning		tap into something
it cannot be used in a court start learning		have no legal standing
dobrze zorientowany, knowing a lot about something start learning		well- versed in
być czymś więcej, niż się wydaje, na pierwszy rzut oka start learning		be more than meets the eye

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