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angielski 18.11
angielski 18.11
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tworzyc lojalnosc marki
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to create brand loyalty
wizerunek marki
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brand image
rozszerzenie marki
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brand stretching
podnosić swiadomosc marki
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to raise brand awareness
marka, nazwa firmowa
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a brand name
wprowadzenie produktu na rynek
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a product launch
wprowadzic produkt na rynek
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to launch a product
cykl zycia produktu
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product lifecycle
asortyment produktów
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a product range
lokowanie produktu
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a product placement
rekomendacja produktu przez znana osobe
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a product endorsement
lider rynku
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a market leader
firma nr 2 na rynku
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a market challenger
stracic udzial w rynku
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to lose market share
zwiekszyc udzial na rynku
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to increase market share
okreslic segment rynku
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to identify a market segment
prowadzic badania rynkowe
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to conduct market research
grupa fokusowa
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a focus group
ankieta koncumencka
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a consumer survey
podejmowac dzialanie
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to take action
wejsc na rynek globalny
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to go global
potrzeba czegos
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the need for something
rozwijac sie
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to expand
ekspansja/ rozwój
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expansion
wzrost
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growth
łańcuch dostaw
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a supply chain
zbankrutować
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to go bankrupt
bankructwo
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bankruptcy
inwestowac w cos
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to invest in something
dokonac inwestycji
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to make an investment
warty swojej ceny
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good value for money
z gornej półki
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upmarket
niezawodny
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reliable
ponadczasowy
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timeless
trwały
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durable
wyrafinowany
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sophisticated
niedrogi
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inexpensive
wymagajacy szef
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a demanding boss
udziałowiec
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a shareholder
dyrektor generalny
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CEO
wlasciciel fabryki
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factory owner
projektant bizuteri
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jewelry designer
wyroby skorzane
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leather goods
znać się na czymś
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to be familiar with something
procent
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a percentage
być postrzeganym jako luksusowy
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to be seen as luxurious
składac sie z czegos
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to consist of something
dojrzalosc
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maturity
spadek / upadek
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decline
starzejace sie spoleczenstwo
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an aging population
coraz wazniejszy
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increasingly important
przewidywac cos
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to anticipate something
cieszyc sie zyciem
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to enjoy life
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