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Question
Answer
waluta
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currency
wartościowy
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valuable
wyrafinowany
start learning
sophisticated
wart swojej ceny
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value for money
trwały
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durable
Droższe
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upmarket
z niższej pólki
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downmarket
ponadczasowy
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timeless
wiarygodny
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reliable
rozgłos
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hype
mieć dość czegoś
start learning
to be fed up with sth
orginalny
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genuine
wygorowany
start learning
inflated
świadomość
start learning
awareness
rozszerzać
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streching
istniejący
start learning
existing
wprowadzenia produktu
start learning
product launch
lokowanie produktu
start learning
product placement
Asortyment produktów
start learning
product range
reklama przez znaną osobę
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product endorsement
firma wiodąca/lider na rynku
start learning
market leader
badania rynku
start learning
market research
udział w rynku
start learning
market share
wyzwoliciele rynku
start learning
market challenger
segment rynku
start learning
market segment
atrakcyjność
start learning
appeals
meczet
start learning
mosque
ranny
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injured
wzrost / przyrost
start learning
increase
maleć
start learning
decrease
zaznajomieni z
start learning
familiar with
znajomy
start learning
familiar
tozsamość
start learning
identity
włączyć kogoś do zrobienia czegoś
start learning
enable sb to do sth
pociągający
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appealing
pomysły
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ideas
przekonywający
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persuasive
ustanowiony
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established
kapitał
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equity
dokładny
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meticulous
zdolność do
start learning
ability to
charakterystyczne umiejętności
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distinctive skill
utrzymać
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maintain
zwiększyć/poprawić efektywność
start learning
enhance
mimo
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despite
starania
start learning
efforts
zestaw skojarzeń
start learning
set of associations
skojarzenia
start learning
associations
mają tendencję do
start learning
tend to
tworzyć
start learning
form
emocjonalne przywiązanie
start learning
emotional attachments
zdobyć klientów
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gain mind share in consumers
zdobyć
start learning
gain
konsumenci
start learning
consumers
rywalizować
start learning
compete
ustabilizowany
start learning
established
pojawiły
start learning
have emerged
produkty paczkowane
start learning
packaged goods
marketing konsumentów
start learning
consumer marketing
menadzerowie firm
start learning
brand managers
rozwijać
start learning
develop
przemysłowy
start learning
industrial
biznesowy
start learning
business-to-business
świadomością marki
start learning
brand awarness
wizerunek marki
start learning
brand image
wartości marki
start learning
brand equity
zastąpić
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substitute
wartość
start learning
value
reputacja
start learning
reputation
preferencje marki
start learning
brand preferences
zaangażowany
start learning
involved
bezpośrednio
start learning
directly
dotyczą ich
start learning
concern them
pozycjonowanie marki
start learning
brand positioning
być w stanie zrobić czegoś
start learning
be able to do sth
powyżej / nad / u góry
start learning
above
cechy
start learning
qualities
lojalność wobec marki
start learning
brand loyalty
rozbieżność marki
start learning
brand streching
nazwa marki
start learning
brand name
cykl życiowy produktu
start learning
product lifecycle
poparcie
start learning
endorsement
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