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reklamować
start learning
to advertise
reklamodawca
start learning
advertiser
kampania reklamowa
start learning
advertising campaign
podobać się komuś
start learning
appeal to sb
reklamowanie produktu przez bezpośredni kontakt
start learning
below the line advertising
podstawowy tekst reklamy
start learning
body copy
świadomość marki
start learning
brand awareness
akwizycja przez telefon
start learning
cold calling
reklama telewizyjna
start learning
commercial
konkurować z kimś
start learning
compete with sb
reklama bezpośrednia
start learning
direct mail
poszerzać ofertę
start learning
diversify
technika reklamowa
start learning
endorsement
końcowy odbiorca
start learning
end user
wystawiony na coś
start learning
exposed to sth
cecha charakterystyczna
start learning
characteristic
przepływ towarów
start learning
flow of goods
grupa fokusowa
start learning
focus group
gratis
start learning
freebie
mieć negatywny wpływ na coś
start learning
have a negative effect on sth
kupić coś na raty
start learning
buy sth on hire purchase
ulotka reklamowa
start learning
flyer
ulotka wkładana do skrzynek pocztowych lub reklama elektroniczna wysyłana mailem
start learning
mailshot
zamówienie pocztowe
start learning
mail order
badania rynku
start learning
a market research
udział w rynku
start learning
market share
hasło przewodnie
start learning
mission statement
punkt sprzedaży
start learning
outlet
płatność za pojedyncze kliknięcie w link przekierowujący na stronę internetową r
start learning
pay per click
miejsce sprzedaży
start learning
point of sale
pozycjonowanie
start learning
positioning
potencjalny nabywca
start learning
potential customer
reklama wyskakująca na stronie internetowej
start learning
pop-up
wprowadzanie nowego produktu na rynek
start learning
product launch
lokowanie produktu
start learning
product placement
wyróżniać się
start learning
stand out
reklama wstępna
start learning
teaser
pasmo czasowe w TV
start learning
TV slot
unikatowe cechy produktu
start learning
unique selling point
marketing szeptany
start learning
word od mouth
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