4.1

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Question		Answer
consisting of several separate parts rather than a whole (adjective) start learning		Fragmented
to take the place or position of something or someone (verb) start learning		to Displace
to add excitement or interest to something and so enable a company to be in a stronger position (verb) start learning		to Inject
to stop doing something because there are too many problems and it is impossible to continue (verb) start learning		to Abandon
to change a company's image through rebranding so that people think about it differently (verb) start learning		to Reposition
to buy and use goods, services, energy or natural materials (verb) start learning		to Consume
an important part of something that makes it possible to work properly or continue to exist (noun) start learning		Mainstay
the period of time during which something like a company will survive and be viable (noun) start learning		Lifespan
able to change quickly and do things differently when necessary because of customer demands and changes in the market (adjective) start learning		Agile
made for or used for only one particular purpose (adjective) start learning		Dedicated
a product or service that is completely new and becomes popular very quickly (noun phrase) start learning		Game changer
the process of using digital technologies to create new or modify existing business processes (noun phrase) start learning		Digital transformation
a particular form of putting money aside to make investments in innovative products or other companies (noun phrase) start learning		Venture fund
the general situation in which money-earning activities take place (noun phrase) start learning		Business landscape
organizations that have been in business for many years (noun phrase) start learning		Established companies
a way of doing something in a new and original way that perhaps has never been tried before (noun phrase) start learning		Novel approach
new technologies or ideas that are introduced into markets to replace traditional solutions (noun phrase) start learning		Disruptive innovation
to change the way a company presents itself to customers (verb phrase) start learning		to Reposition themselves

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