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kampania reklamowa
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advertising campaign
być skierowanym na
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be aimed at
przywiązanie do marki
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brand loyalty
zyskać publiczność
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build up an audience
wiarygodność
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credibility
wykorzystanie wizerunku osoby znanej w reklamie
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celebrity endorsement
postępować wbrew swoim zasadom
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go against your principles
lista mailingowa
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mailing list
badania rynku
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market research
towar
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merchandise
przeinaczać
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misrepresent
obiektywny
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objective
zamieścić reklamę/ogłoszenie
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place na advert
lokowanie produktu
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produkt placement
reputacja
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reputation
slogan
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slogan
treści sponsorowane
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sponsored content
rynek docelowy
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target market
marketing szeptany
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Word of mouth
wadliwy
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faulty
prawdziwy
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genuine
dowód zakupu
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proof of purchase
paragon
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receipt
zwrot
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refund
być szczerym w sprawie
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be upfront about with
wytyczyć granicę między
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draw a line between
trafić w sedno
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hit the nail on the head
zaprzedać się
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sell out
ogólnie rzecz biorąc
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all in all
Czarno-biały
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Black and white
za I przeciw
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dos and don'ts
przede wszystkim
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first and foremost
kompromis
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give and take
stopniowo
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little by little
rozstrzygający
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make or break
Głośno i wyraźnie
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Loud and clear
sporadycznie
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on and off
nieodłączna część
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part and parcel
być w czyichś rękach
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be in sb’s hands
mieć wątpliwości co do czegoś
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be in two minds about sth
zmienić zdanie
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have a change of heart
mam przeczucie
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have a git feeling about
mieć czyjeś interesy na sercu
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have sb's interests at heart
w oczach kogoś
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on the eyes of sb
chłodno kogoś traktować
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give sb the cold shoulder
podstępny
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underhand
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