20. PROS AND CONS OF ADVERTISING

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Question English Answer English
implication
Implication in the advertisement showing the smiling children round the packet of washing powder is the message that if we buy the product, we also achieve success and happiness. From what she said, the implication was that they were splitting up.
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an occasion when you seem to suggest something without saying it directly:
subtle
It is a subtle approach. It is a subtle approach since it seeks to exploit our secret dreams.----The play's message is perhaps too subtle to be understood by young children.
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not loud, bright, noticeable, or obvious in any way:
exploit
it seeks to exploit our secret dreams It is a subtle approach since it seeks to exploit our secret dreams.
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to use someone or something unfairly for your own advantage: use unfairly
inescapable
it is inescapable since advertising is ubiquitous.
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impossible to avoid or not to accept:
commercial
Giant street hoardings and commercial on television bombard us from all sides.
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an advertisement that is broadcast on television or radio:
brainwash
They brainwash us into believing that we can realise our ambitions quickly and easily.
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to make someone believe something by repeatedly telling them that it is true and preventing any other information from reaching them:
beneficial
on the other hand, defenders of advertising say that it is beneficial.
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tending to help, having a good effect:
informative
Advertising is informative.
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providing a lot of useful information:
demand
They increase demand, stimulate industry and so keep prices down.
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a need for something to be sold or supplied:
advertising
Whether for or against advertising, most people would agree that some kind of watchdog body is necessary to maintain standards of honesty
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the business of trying to persuade people to buy products or services:
watchdog
A watchdog body is appointed by the government.
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a person or organization responsible for making certain that companies obey particular standards and do not act illegally: organisation
blatant
a watchdog body discourages the more blatant types of misleading advertisements. a blatant lie
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very obvious and intentional, when this is a bad thing:
misleading
a watchdog body discourages the more blatant types of misleading advertisements.
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causing someone to believe something that is not true:

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