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Question		Answer
brand name start learning		the title given to a product by the company that makes it
brand extension start learning		using an existing name on another type of product
brand image start learning		the ideas and beliefs people have about a brand
brand loyalty start learning		the tendency to always buy a particular brand
brand awareness start learning		how familiar people are with a brand
product range start learning		the set of products made by a company
celebrity endorsement start learning		the use of a well-known person to advertise products
product placement start learning		when products are used in films or TV programmes
product launch start learning		the introduction of a product to the market
product lifecycle start learning		the length of time people continue to buy a product
market share start learning		the percentage of sales a company has
market segment start learning		customers of a similar age, income level or social group
market leader start learning		the best-selling product or brand in a market
market research start learning		information about what consumers want or need
market challenger start learning		the second best-selling product or brand in a market

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