unit 4

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Question		Answer
a heading or advertisement appearing on a web page in the form of a bar, column, or box start learning		banner
a large outdoor advertising structure, typically found in high-traffic areas start learning		billboard
a magazine or thin book with pictures that gives you information about a product or service start learning		brochure
television or radio advertisements start learning		commercials
giving a particular job or duty to someone else so that they do it for you start learning		delegating
something, especially money, that encourages a person or organization to do something start learning		incentives
leaflets or other advertising material sent by post start learning		mailshots
something you plan to achieve start learning		objective
the act or right of possessing something start learning		ownership
a large printed picture, photograph, or notice that you stick to a wall or board to advertise something start learning		poster
all the activities aiming to make a product or event popular or successful start learning		promotion
a small part of a product, given free so that customers can try it before making the decision to buy start learning		sample
a software program that helps people find the information they are looking for online start learning		search engine
a combination of abilities that can be used in a particular job start learning		skillset
unwanted e-mail, usually of a commercial nature start learning		spam
the type of person that a company wants to sell its products or services to start learning		target consumer
spoken communication through which we find out about a product, an event, a service start learning		word of mouth

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