Unit 3 & 4 (Upstream Workbook)

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Question Answer
plunge
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a rapid decrease in value or amount / gwałtowny spadek
vested interest
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a personal reason for wanting sth to happen / osobisty interes
be in arrears with sth
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to be late in paying money that one owes / zalegać (z płatnościami)
hype up
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to heavily publicise and advertise sth so as to attract people’s interest / robić szum (wokół czegoś)
roster
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a list, especially of people who work for or have connections with a particular organisation / lista, spis
lineup
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a group of people or things brought together in a particular context / skład, obsada, lista
dreary
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dull, bleak, lifeless; depressing / ponury, okropny
morosely
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sullenly, miserably / ponuro
trivialisation
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making sth seem less important, significant or complex than it is / trywializacja
scavenge
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to search for and collect (anything usable) from another source / tu: wyszukiwać, wykorzystywać
span
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to extend over a period of time or a range of subjects / trwać, obejmować
concession
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a preferential rate or permission given by an organisation / koncesja, prawo do czegoś; zniżka
encompass
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to include / obejmować, zawierać
ambient
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relating to the immediate environs of sth / tu: dotyczący otoczenia, kontekstu
squirt
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to cause a liquid to be ejected from a small opening in sth in a thin, fast stream or jet / wycisnąć, strzyknąć
dot-com
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a company that conducts its business on the Internet / firma prowadząca działalność przez Internet
blue-chip company
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a company considered to be of the highest quality / firma o ustalonej renomie
conning
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persuading sb to do or believe sth by telling them sth that is not true / oszustwo
cop-out
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(informal) a way of avoiding a commitment or responsibility, an excuse / wykręt, wymówka
disgruntled
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dissatisfied / niezadowolony
mow
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to cut down an area of grass with a machine / kosić
soothing
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gentle, calming / łagodny, kojący
in stark contrast with sth
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showing a clear, sharp difference to sth / w odróżnieniu od czegoś
air one’s views
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to express one’s opinion or grievance publicly / wyrazić swoje poglądy
long-haul
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long-distance / daleki
seasoned
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experienced / wytrawny, doświadczony
pier
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a structure leading out from the shore into the water / pomost, molo, przystań
jetty
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a platform built out into the sea or river where boats can be tied and where people get on and off boats / molo
itinerary
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a planned route or journey / plan podróży, marszruta
curtail
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to restrict / ograniczyć
scathing
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severely critical / zjadliwy, druzgocący
meagre
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very small or inadequate / skromny, mizerny
tangible
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clear and definite / konkretny, wymierny
silted-up
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blocked or filled with silt (sand carried by running water and deposited as sediment) / zamulony, zapiaszczony
stagnate
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to cease to flow or move / być w zastoju; nie rozwijać się
handicrafts
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decorative objects made by hand / rzemiosło artystyczne, ręcznie robione pamiątki
confectionery
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sweets and chocolates / słodycze
manic
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very busy, wildly energetic / gorączkowy, zwariowany
converge
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to come together from different directions to eventually meet / schodzić, zbierać się
glint
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to reflect small flashes of light / błyskać
ablaze
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very brightly coloured / mieniący się kolorami
assorted
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varied / mieszany, różnorodny
delve
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to reach into sth and search for sth / zagłębić się w coś
probe
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to explore or examine / dokładnie zbadać
shortfall
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the amount by which sth, especially money, is less than what is expected or needed / niedobór, brak
northbound
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travelling or leading towards the north / w kierunku północnym, prowadzący na północ
northernmost
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being the furthest towards the north / najdalej wysunięty na północ
meander
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to follow a winding course / wić się
stealth
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doing sth in a quiet and cautious way, without being noticed / ostrożność, robienie czegoś ukradkiem
mutual
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in common / wzajemny, wspólny
ellipsis
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the omission of words that are unnecessary as they can be understood from the context / elipsa, opuszczanie wyrazów
quaint
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attractively unusual or old-fashioned / oryginalny, staroświecki, uroczy
shriek
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to utter a high-pitched sound of pain or excitement / wrzasnąć, pisnąć
squint
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to look at sb with one or both eyes partly closed to see more clearly / mrużyć oczy
hard-wearing
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durable, long-lasting / mocny, nie do zdarcia
flag down
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to hail / zatrzymać, przywołać (np. taksówkę)
crumbling down
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collapsed
has a monopoly on
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in complete and sole control of
is now mightier
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more important
lashed out
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attacked
so well versed
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very knowledgeable about
marketing landscape
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the way the marketing industry works

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