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a measurement tool used to gather information from people by asking questions about on or more topics
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questionnaires, interviews
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mail survey, household drop-off survey, electronic survey, email survey, web survey, dual-media survey
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personal interview, group interview, focus group, telephone interview
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collected from participants in a small-group setting where the discussion is structured and guided by facilitators
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selecting the survey method start learning
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population issues, sampling issues, question issues, content issues, bias issues, administrative issues
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costs, facilities, time, personel
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three primary issues involved in writing a question start learning
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questions content, scope and purpose; response format; how to word the question
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dichotomous response format, questions based on level of measurement, filter or contingency questions
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questions based on level of measurement start learning
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nominal, ordinal, interval and Liker-type response scale
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dichotomous response format start learning
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choose between only two possible responses (e.g. Yes/No)
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filter or contingency questions start learning
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ask the respondents to determine whether they are qualified or experienced enough to answer a subsequent one
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asks about two issues but only allows the respondent a single answer
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the format you use to collect the answer from the respondent
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structured response format start learning
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provides a specific format for the respondent to choose their answer
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unstructured response format start learning
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a response format that isn’t predetermined and that allows the respondent or interviewer to determine how to respond
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multi-option or multi-response variable start learning
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a question format in which the respondent can pick multiple variables from a list
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a question response list from which the respondent can check only one response
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the silent probe (pause and wait), overt encouragement, ask for elaboration, ask for clarification, repetition (repeat the response and ask for confirmation)
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