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Rozdział V
Rozdział V
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53 flashcards
muse01
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SMM (social media marketing)
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SMM (marketing w mediach społecznościowych)
customer loyalty
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lojalność klienta
spread the message
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rozpowszechnianie wiadomości
digital marketing
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marketing cyfrowy
dodgy
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sprytny
double-edged sword
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miecz obosieczny
endorse / a endorsement
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poprzeć / poparcie
gripe
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narzekać
stack up
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stos / sprawdzić się
thrive
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prosperować
trickery
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oszustwo
deception
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oszustwo
diversify
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urozmaicać
marketing mix (4Ps)
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marketing mix (4ps)
the 4 C's
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customer solution, cost convenience, communication
mix coherency
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mix spójności
blend
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mieszanka
product life cycle
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PLC
undercover marketing
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ukryty marketing
direct marketing
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marketing bezpośredni
product placement
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lokowanie produktu
publicity
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opinia o marce
stealth marketing
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marketing z ukrycia
subliminal message
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podprogowa wiadomość
determine market segmentation
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określenie segmentacji rynku
face a declining market
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zmagać się z tendencją spadkową na rynku
indentify a niche market
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zidentyfikować rynek niszowy
capture market share
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zdobyć udział w rynku
conduct a market study
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przeprowadzić badanie rynku
flood the market with
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zalać rynek
enter market
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wejść na rynek
launch a product on the market
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uruchomienie produktu na rynek
BOGOF (buy one get one free)
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BOGOF (kupić jeden dostać jeden wolny)
loss leader
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towar sprzedawany po niższej cenie w celach reklamowych
tying
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przywiązywanie
cashback
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zwrot gotówki
bundling
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oferowanie w pakiecie
profit margin
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marża zysku
saturated market
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rynek nasycony
mature market
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Dojrzały rynek
cold calling
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niezapowiedziany telefon lub wizyta akwizytora
luncheon vouchers
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talony obiadowe
be on the clock
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wykonywać pracę i otrzymywać za nią wynagrodzenie w ramach określonych w umowie godzin pracy
tax-deductible
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odliczenie od podatku
lead time
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czas realizacji
deal with objections
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radzić sobie ze sprzeciwami
mailshot
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masowa wysyłka materiałów reklamowych
briefing
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odprawa/instruktaż
credentials
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kwalifikacje / referencje
grab sb's attention
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przyciągnąć czyjąś uwagę
trawl through sth
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przeszukać coś
tripling
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potrojenie
USP (Unique Selling Point)
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unikatowa cecha produktu (wyróżniająca go od konkurencji)
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