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rodzaje reklamy
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aniaszymichowska
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funkcje reklamy
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przypominająca persfazyjna prestiżowa informurmująca defensywna agresywna
cele reklamy
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konkurencyjna przypominająca pionerska
kto finansuje reklame
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inwidualnie wspólnie
zasięg geograficzny
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krajowe lokalne globalne regionalne międzynarodowe
zastosowane środki reklamy
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zewnętrzna pocztowa kinowa medialna internerowa radio
metoda odziaływamia
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wizualna akustyczna wizualno akustyczna zapach
podmiot reklamy
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produkt firma
częstotliwość reklamy
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ciągła pulsacyjna sezonowa
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