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Question		Answer
the introduction of a product to the market start learning		launch wprowadzenie produktu na rynek
a type of products made by a particular company start learning		brand marka
the ideas and beliefs people have about a brand start learning		image wizerunek
the second best -selling product or brand in a market start learning		chellenger produkt konkurencyjny
the title given to a product by the company that makes it start learning		name nazwa
the set of products made by a company start learning		range zakres produktów
the percentage of sales a company has start learning		share współdzielenie
the use of a well-known person to advertise products start learning		endorsement promowanie
how familiar people are with a brand (or its logo and slogan) start learning		awereness świadomość marki
the best selling product or brand in a market start learning		leader lider
when products are used in films or TV programmes start learning		placement lokowanie
the information about what consumers want or need start learning		research badania rynku
using an existing name on another type of product start learning		stretching rozciąganie marki
the length of time people continue to buy a product start learning		lifecycle życie produktu
the tendency to always buy particular brand start learning		loyalty lojalny wobec marki
customers of a similar age, income level or social group start learning		segment grupa docelowa

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