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Question		Answer
advertising campaign start learning		kampania reklamowa an organisation’ s programme of advertising activities over a particular period of time with specific aims
awareness start learning		świadomość knowledge or understanding of a particular subject, situation or thing
boost start learning		zwiększać, pobudzać to increase something such as production, sales or prices
brand start learning		marka a name given to a product by a company so that the product can easily be recognized by its name or its design
brand image start learning		wizerunek marki the collection of ideas and beliefs that people have about the brand
buzzword start learning		modne powiedzonko a word or phrase from one special area of knowledge that people suddenly think is important and use a lot
a downmarket product start learning		produkt o niższej cenie a product that is cheap
durable start learning		trwały if something is durable, it lasts a long time, even if it is used a lot
endorse start learning		podpisać się, popierać a well known person endorses a product, they say in an advertisement how good they think it is. People will buy the product because they like or trust the person
fake start learning		podróba a copy of an original product that is intended to deceive people into believing it is the real one
incentive start learning		zachęta something which is used to encourage people to do something, especially to make them work harder, produce more or spend more money
launch start learning		wprowadzać (na rynek) to show or make a new product available for sale for the first time
logo start learning		logo a design or way of writing its name that a company or organization uses as its official sign on its products, advertising
profit margin start learning		marża zysku the difference between the price that something is sold for and the cost of producing or buying it
packaging start learning		opakowanie material, boxes used for wrapping goods to protect them, for example because they are being taken somewhere
purchase start learning		zakup the act of buying something
reliable start learning		wiarygodny someone or something that is reliable can be trusted or depended on
retail start learning		sprzedaż the sale of goods to customers for their own use, rather than to shops
market segment start learning		segment rynku a group of customers that share similar characteristics, such as age, income, interests
stock start learning		asortyment/towar, zasób/zapas a supply of goods, kept for sale by a shop or the retailer
trend start learning		tendencja the general way in which a particular situation is changing and developing
upmarket start learning		ekskluzywny involving goods and services that are expensive and perhaps of good quality
value start learning		wartość the amount of money something is worth
market challenger start learning		pretendent rynkowy the second best selling product on the market
product range start learning		zakres produktów the set of products made by a company
cancellation start learning		anulowanie a decision or statement that a planned activity will not happen or that an agreement will be ended
jet lag start learning		zmęczenie spowodowane różnicą czasu the tired and confused feeling that you can get after flying a very long distance
check in start learning		zameldować się to go to the desk at a hotel or airport and say that you have arrived
lounge start learning		poczekalnia (na lotnisku) a waiting room at an airport
boarding pass start learning		karta pokładowa an official card that you have to show before you get onto a plane
business centre start learning		Centrum biznesowe a place providing office facilities and services
economy class start learning		klasa turystyczna/ekonomiczna (tańsza) the cheapest type of seats in a plane
business class start learning		klasa biznesowa travelling conditions on an aircraft that are more expensive than tourist class but not as expensive as first class
put through start learning		połączyć telefonicznie to connect someone to someone else on the telephone
reschedule start learning		zmienić termin to arrange a new time or date for a meeting or event
departure start learning		odlot, odjazd, wyjazd an act of leaving a place at the start of a journey
conference start learning		konferencja a large formal meeting where a lot of people discuss important matters such as business
delay start learning		opóźnienie the situation in which something does not happen or start when it should
reservation start learning		rezerwacja an arrangement made so that a place is kept for you in a hotel, restaurants, plane etc.
timetable start learning		rozkład (jazdy/lotów/rejsów) a list of the times at which buses, trans or planes arrive and leave
frequent flyer start learning		często podróżujący someone who flies with a particular airline a lot and is often offered special advantages
agreement start learning		umowa an arrangement to do something made by two or more companies
business card start learning		wizytówka a card that show the business person’s name, position, company and address
joint venture start learning		wspólne przedsięwzięcie a business activity begun by two or more people or companies working together
break down start learning		psuć się/załamywać się to divide something such as a total amount into separate parts
decentralize start learning		zdecentralizować to change the way a country, organization or industry is run
deregulate start learning		deregulować to take away the rules that control something
downsized its workforce start learning		zmniejszyła swoją siłę roboczą to make a company or organization smaller by reducing the number of workers
office layout start learning		układ biura the way in which the different parts of something are arranged
reassess the situation start learning		ponownie ocenia sytuację to carefully consider a situation, person, or problem again in order to make a judgment
redevelop start learning		przebudować to improve an area that is in bad condition by destroying or improvingold buildings and building new ones
relaunch the product start learning		uruchom ponownie produkt a new attempt to sell a product, especially in a slightly different way
relocating their operations start learning		przeniesienie swojej działalności to move activity to a different place, or to make someone or something do this
restructure the company start learning		zrestrukturyzować firmę to organize something such as a company in a different way so that it will operate better
retrain all staff start learning		przekwalifikować cały personel or to teach all the employees, new skills that are needed for a job
the bottom line start learning		dolna linia the amount of money that a business makes or loses
trailblazer start learning		pionier someone who is the first to do something or to discover something
turnaround start learning		finansowe uzdrowienie spółki an important change in a situation that causes it to improve
update start learning		aktualizacja to add the most recent information
upgrade the product / service start learning		uaktualnić produkt/usługę to improve the quality of a service or product
delayering start learning		redukcja kadry kierowniczej a reduction in the number of levels of management within an organization
lean business start learning		chudy biznes xd the one that spends as little money and employs as few workers as possible so that it will make a good profit
flat structure start learning		płaska struktura with as few levels as possible
middle management start learning		kierownictwo średniego szczebla the ones who are in charge of parts of an organization and have less authority than the most senior ones
front-line employees start learning		pracownicy pierwszej linii first contact staff
empowerment start learning		upoważnienie / wzmacnianie / umożliwianie giving a person or organization the legal authority to do something
acquisition start learning		przejęcie / akwizycja / nabycie he process of buying something or obtaining it in some other way
takeover start learning		przejąć (np. inną firmę) a situation in which one company takes control of another company bybuying a majority of its shares
intellectual property start learning		własność intelektualna something that someone has created or invented and that no one else is legally allowed to make, copy, or sell
core competencies start learning		Kompetencje kluczowe basic abilities
accomplishment start learning		osiągnięcie sth that has been achieved
to appeal start learning		przyciągać to attract
assembly line start learning		linia produkcyjna production line
to boost start learning		zwiększyć (szybko) to increase rapidly
call centre start learning		centrum telefoniczne an office where people answer questions and solve problems on the phone
celebratory fund start learning		uroczysty fundusz an amount of money that is used to organize events in a company
decentralization start learning		decentralizacja removing the centre in favour of a more democratic structure of an organization
emphasis start learning		nacisk special importance attached to sth
to emphasize start learning		podkreślenie to stress, to highlight the importance of sth
empowerment start learning		upoważnienie / wzmacnianie / umożliwianie giving power to individuals so that they can make important decisions
to engage start learning		zaręczać się to involve, to make sb interested
faculty start learning		wydział one of the divisions of a university, eg faculty of law
to gain start learning		zyskać to receive, to get
gourmet start learning		smakosz fine, exotic food and drink
H&R start learning		zasoby ludzkie Human Resources
headquarters start learning		siedziba the head office or the main building of a company
incentive start learning		zachęta sth that motivates and stimulates people to act
objective start learning		cel aim, purpose, target
outlet start learning		rynek zbytu, outlet a place from which goods are sold
parent company start learning		spółka-matka a company that at least half owns another company
perk start learning		korzyść/świadczenie (dodatkowe) an advantage or an extra such as a car, mobile phone or laptop that you are given to do your job
PR start learning		Public Relations
prominent start learning		wybitny leading, important, well-known
purpose-built start learning		zbudowany specjalnie built for a particular purpose
R&D start learning		dział badań i rozwoju Research and Development
to relocate start learning		przenieść to move to a new location
revenue start learning		przychód (firmy) money that a business receives for selling goods or services
reward start learning		nagroda sth that is given as a prize
service centre start learning		Centrum Obsługi a place where faulty goods are repaired
side effect start learning		efekt uboczny an unwanted result of an action
subsidiary start learning		spółka zależna a company that is at least 50% owned by another company
survey start learning		badanie a set of questions given to a group of people to find out what their opinions are
town council start learning		Rada Miejska local authority governing a town
voluntary start learning		nadobowiązkowe non-obligatory
warehouse start learning		magazyn a place used for storing products
workforce start learning		siła robocza all the people who work for an organization
advertorial start learning		reklama (w gazecie) an advertisement in a newspaper or magazine which is designed to look like an objective article written by the journalists of that newspaper
banner ad start learning		baner reklamowy an advertisement appearing on a web page in the form of a bar, column or box
billboard (ame)/ hoarding (bre) start learning		billboard a large board in a public place, used to display advertisements
commercial start learning		reklama (TV/radio) a television or radio advertisement
endorsement start learning		poparcie the use of a well-known person to advertise a product
leaflet / flyer start learning		ulotka / ulotka a piece of paper containing information or advertising, usually distributed free
mailshot start learning		druki reklamowe promotional material sent in the form of a letter or email to a large number of people at one time
point-of-sale start learning		punkt sprzedaży the place at which retail transactions are carried out
pop-up start learning		wyskakujące okienko a new window which opens quickly on a computer screen in front of what you are working on, especially one generated for the purpose of advertising
product placement start learning		lokowanie produktu a way of advertising a product by supplying it for use in films or television programmes
publicity stunt start learning		chwyt reklamowy something unusual done to attract attention
sample start learning		próbka reklamowa a small amount of something given to a potential customer
slogan start learning		slogan a short, easily remembered phrase, especially one used in advertising
sponsorship start learning		sponsorowanie financial support received from a person or organisation in return for advertising
subliminal advertising start learning		reklama podprogowa? an image fleshed onto a screen very quickly so that people are influenced without noticing it
target audience start learning		grupa docelowa a particular group at which a product such as a film or advertisement is aimed
ups (unique selling points) start learning		ups (unikalne zalety) aspects of a product that make it different from the competing products
viral advertising start learning		reklama wirusowa a way of advertising in which an image, video, piece of information is circulated from one internet user to another
word of mouth start learning		plotka spoken communication as a means of transmitting information
bank statement start learning		wyciąg z konta a document showing the money that has gone into and out of your account
receipt start learning		pokwitowanie a written statement showing that you received money, goods or services
bill start learning		rachunek a list showing how much you have to pay for goods or services received
overdraft start learning		przekroczenie konta bankowego a deficit in a bank account caused by drawing more money than an account holds
interest start learning		odsetki (długu) an amount paid by a borrower to a lender
to owe start learning		być dłużnym to need to repay money
equity stake start learning		pakiet akcji money risked or invested in a business
recession start learning		recesja time when an economy or industry is doing badly
shares start learning		akcje one of the parts into which ownership of a company is divided
debt start learning		dług money that a person or organization owes to another
stock market start learning		Giełda Papierów Wartościowych a place where shares are bought and sold
forecast start learning		prognoza a description what is likely to happen in the future
bankruptcy start learning		bankructwo when someone is unable to pay their debts
dividend start learning		dywidenda a part of profits paid to shareholders
turnover start learning		obrót amount of business done in a particular period
profit margin start learning		marża zysku the difference between the price that something is sold for and the cost of producing
downturn start learning		spadek koniunktury the part of economic cycle when prices or value of stocks fall
return start learning		wysokość zysku z inwestycji the amount of profit made from an investment
securities start learning		papiery wartościowe financial investments such as bonds or shares
commodities start learning		Surowce products that can be sold to make a profit e.g. farm product or metals
income start learning		dochód money that you earn from your job or receive from investments
whizz-kid start learning		świstak lol, geniusz a young person who is very skilled or successful at something
wheeler-dealer start learning		łeb do interesów someone who does a lot of complicated business transactions
bear market start learning		bessa a financial market in which prices are falling
bull market start learning		hossa a financial market in which prices are rising
volatility start learning		zmienność sudden and quick changes
to soar start learning		rosnąć / zwyżkować to rise dramatically
to plummet start learning		runąć / spadać w dół to fall dramatically
to level off start learning		wyrównywać się to become steady
a bid start learning		oferta an offer to buy something
pitch start learning		przekonująca prezentacja sprzedażowa a persuasive sales presentation
wealthy start learning		zamożny rich, affluent
tycoon start learning		potentat wealthy business person
entrepreneur start learning		przedsiębiorca someone who starts a company and takes risk to make a profit
shareholder start learning		udziałowiec, akcjonariusz someone who owns shares in a company
asset start learning		atut, zaleta, mocny punkt, cenny nabytek something belonging to an individual or a business that has some value
revenue start learning		przychód money that a business or organization receives over a period of time
adapt start learning		przystosować się to adjust oneself to different conditions, environment etc.
assignment start learning		zadanie, delegacja when someone is given a particular job or task, or sent to work in a particular place
awareness start learning		świadomość knowledge or understanding of a particular subject, situation or thing
behaviour start learning		zachowanie the range of actions and mannerisms made by individuals, organisms in conjunction with themselves or their environment
culture start learning		kultura the attitudes or beliefs that are shared by a particular group of people or in a particular organisation
cultural diversity start learning		różnorodność kulturowa the cultural variety and cultural differences that exist in the world, a society, or an institution
to delegate start learning		delegować to entrust duties, right to somebody
flexible start learning		elastyczne easily changed to suit new conditions, adaptable
fluent start learning		biegły, płynny able to speak smoothly and readily
protocol start learning		protokół code of behaviour, etiquette
punctuality start learning		punktualność being able to complete a required task or fulfil an obligation before or at a previously designated time
subculture start learning		subkultura a cultural group within a larger culture, often having beliefs or interests at variance with those of the larger culture

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