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revenue
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the income that a government or company receive regulary
outcome
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a result or effect of an action, situation
bottom line
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the final line in accounts of a company
repurchase
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continue buying
return on investment
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profit made from something you have bought
best practice
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a working method, set of working methods
competitive advantage
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the conditions that make a business more successful than competitors' businesses
empowerment
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giving someone freedom to do something
potential customer (prospect)
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the person who has the potential to be interested in the service or products that are offered by company
the latest
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the newest, the most recent or modern
large number of
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a lot of, thousands
range of products
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each version of the product is designed to attract a different market segment with the intention of maximizing sales
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