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Question		Answer
skim start learning		remove something from the surface of something (cream from milk)
blitz start learning		drop a lot of bombs on one area
saturate start learning		when some soft substance is full of water so it cannot absorb any more
dry up start learning		when all the liquid in something disappears - it's too hot
prune start learning		when you cut branches of a tree
brand start learning		a name, sometimes a sign, symbol, or design used to identify the goods or services
product line start learning		is defined by marketers as anything capable of satisfying a need or want (incl. services like a band loan, a haircut, a meal)
product mix start learning		is the set of all the product linea offered by a company
convenience goods start learning		pierdoły, gazeta, lizak, tanie
speciality goods start learning		durable goods with unique characteristics that informed consumers have to go and but frequently with little effort, without comparing alternatives
shopping goods start learning		"high involvement" products for which consumers generally search for information, evaluate different models, and compared pieces
product elimination start learning		process of withdrawing products from the market when they are no longer profitable
dossier start learning		dokumentacja
brief start learning		instrukcja
media plan start learning		rozpisanie, jak mają być wykorzystane wybrane kanały komunikacji (media) w danym okresie
target market start learning		rynek docelowy
publicity start learning		reklama, promocja
owning to start learning		dzięki
thus start learning		zatem, przeto
on account of start learning		z powodu, na skutek
furthermore start learning		ponadto
in addition to start learning		oprócz
for instance start learning		na przykład
so as to start learning		tak, aby
in order to start learning		w celu
brand-switcher start learning		nielojalny klient
brand image start learning		the public's beliefs and perceptions about a particular product
brand loyalty start learning		the commitment of consumers to a particular brand
free sample start learning		a small amount of a new product given to consumers to encourage them to try it
industrial buyer start learning		someone who purchases goods or services that will be used in the production or supply of other goods or services
initial trial start learning		the first time a consumers buys a product to see what it's like
price-conscious start learning		strongly influenced by the price when buying goods or services
purchasing cycle start learning		average length of time between a consumer's repeat purchases of the same product
redeemable coupon start learning		a certificate offering consumers a price reduction on a particular product
to attract customers start learning		przyciągnąć klientów
to maintain market share start learning		utrzymać udział w rynku
to stimulate sales start learning		stymulować sprzedaż
to offer a price reduction start learning		zaoferować obniżkę cen
to counter a competitor's promotion start learning		przeciwdziałać promocji rywala
to try out a new product start learning		wypróbować nowy produkt
to augment product start learning		poszerzać produkt
after-sales service start learning		usługi posprzedażowe
credit facilities start learning		udogodnienia
multi-brand strategy start learning		strategia wielobranżowa
to fill shelf space start learning		wypełnić miejsce na półkach
supermarket chains start learning		sieć supermarketów
line-filling start learning		adding further items in the part of a product range which a line already covers, in order to compete in competitor's niches, to utilize excess production capacity, and so on
line-stretching start learning		lengthening a company's product line, either moving up-market or down-market in order to reach new customers, to enter growing or more profitable market segments, to react to competitor's initiatives, and so on
loss leader start learning		a popular product sold with no profit, in order to attract customers to a store
to skim the market start learning		spijać dziewczęcą krew błony dziewiczej (śmietankę)/osiągać duże zyski ze sprzedaży nowych produktów lub usług po zawyżonej cenie
advertising blitz start learning		agresywna kampania reklamowa
to prune a product line start learning		reducing the depth of a product line by deleting less profitable offerings

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