Marketing

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Question Answer
jakość
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quality
świetny stosunek jakości do ceny
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great value for money
bezpieczeństwo
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safety
innowacja
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innovation
ochrona środowiska
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environmental care
orientacja na klienta
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customer focus
wiarygodny
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reliable
luksusowy
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luxurious
godny zaufania
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trustworthy
niezwykle
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unusually
przyjazny użytkownikowi
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user friendly
świadomość marki
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brand awareness
how much people are aware of a brand
wartość marki
the value that a brand adds to a product or service
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brand equity
rozszerzenie marki
whwn an existing brand is used to support a new range of products
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brand extension
tożsamość marki
what a conpany wants people to think about a brand
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brand identity
wizerunek marki
what people actually think about a brand
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brand image
lojalność wobec marki
what people like a brand and buy it again and again
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brand loyalty
nazwa marki
what a brand is calked
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brand name
kreowanie marki
when a product or service is associated with a brand
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branding
marka pochodna
when a component of a product becomes a brand in its own right
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derived brand
poza marką
when a product doesn’t fit the company’s brand
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off-brand

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