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Question		Answer
brand start learning		is a name (or sometimes sign, symbol or design) used to identify the goods or services of a particular manufacturer, seller or supplier, and to differentiate them from the goods or services of competitors
product start learning		is defined by marketers as anything capable of satisfying a need or want (including services such as a bank loan, a haircut, a meal in a restaurant, or a skiing holiday).
product line start learning		is a group of closely related products, which usually have the same function and are sold to the some customer groups through the some outlets.
convenience goods start learning		is the set of all the product lines and items offered by a company.
Speciality goods start learning		are cheap and simple “low involvement” products which people use regularly and buy frequently with little effort, without comparing alternatives.
Product live start learning		are durable goods with unique characteristics that informed consumers have to go to a particular store to buy.
Shopping goods start learning		are “high involvement” products for which consumers generally search for information, evaluate different models, and compare prices, and take time to make selection.
Product elimination start learning		is the process of withdrawing products from the market when they are no longer profitable.
Line-filling start learning		means adding further items in that part of a product range which a line already covers, in order to compete in competitors’ niches, to utilize excess production capacity, and so on.
Line-stretching start learning		means lengthening a company’s product line, either moving up-market or down-market in other to reach new customers, to enter growing or more profitable market segments, to react to competitors’ initiatives, and so on.
marketing start learning		matching what the business organization produces with what customers want
niche start learning		a small, specialised part of a market
junk mail start learning		letters about products and services which you haven’t asked for and probably don’t want
hype start learning		promoting a product or service with exaggerated or intensive publicity
brand start learning		a product which can be recognized by its
upmarket start learning		aiming at the luxury end of the market (expensive image)
downmarket start learning		aiming at the mass end of the market
sponsorship start learning		supporting a cultural or sporting enterprise in return for advertising
crowded market (zatłoczony rynek) start learning		one with too many competing products
campaign start learning		a promotional activity over a specific period of time
reposition (repozycja) start learning		change the image of a product or service
pitch (short speech) (krótka mowa) start learning		what the sales rep says to the potential customer
mailshot (newsletter) start learning		when the same letter is sent to a large number of possible buyers
merchandising start learning		a range of minor products which all carry the name of a major product
endorsement (polecenie, potwierdzenie) start learning		when a famous person recommends a product in an advertisement
brochure start learning		a booklet giving information about the company’s products or services
market research start learning		information about what customers want and need
market segment start learning		a group of customers of similar age, income level and social group
market share (udział w rynku) start learning		the percentage of sales a company has
consumer behaviour (zachowanie) start learning		description of typical customer
consumer profile start learning		where and how people buy things
consumer goods start learning		things people buy for their own use (na własny użytek)
product launch start learning		(wprowadzenie) introduction of a product to the market
product lifecycle start learning		length of time people continue to buy a product
product range start learning		(asortyment) set of products made by a company
sales forecast start learning		(prognoza) how much a company thinks it will sell in a period
sales figures start learning		(dane) numbers showing how much a company has sold in a period
sales target start learning		how much a company wants to sell in a period
advertising campaign start learning		a programme of advertising activities over a period, with particular aims
advertising budget start learning		an amount of money available for advertising during a particular period
advertising agency start learning		a business which advises companies on advertising and makes ad
product start learning		goods or services that are sold
price start learning		the cost to the buyer of goods or services
promotion start learning		informing customers about products and persuading them to buy them
place start learning		where goods or services that are sold

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