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Question		Answer
rywale, konkurencja start learning		competitors
rozwoj nowych produktów start learning		new product development
dystrybucja start learning		distribution
ulepszenie produktu start learning		product improvement
understand the customer so well that the product or service satisfies a need so perfectly the customer is desperate to buy it start learning		truly successful marketing
possibilities of feeling unsatisfied need in areas in which they are likely to enjoy a different advantage due to the particle competence start learning		marketing opportunities
dividing a market into supermarket or segment according a customers recruitment or buying habits start learning		market segmentation
docelowy rynek start learning		target market
wysiłek marketingowy start learning		marketing effort
przewidywać, oczekiwać start learning		anticipiate
marketing mix -4P start learning		Product, Price, Place, Promotion
popyt długoterminowy start learning		long-term demand
potrzeby i pragnienia start learning		needs and wants
sprzęt elektryczny i elektroniczny start learning		brown goods
sprzęt użytkowy start learning		white goods
reklamować start learning		advertise
Customer mix -4C start learning		Customer satisfaction, Cost, Convenience, Communication
Marketing mix -7P start learning		Product, Proce, Place, Promotion, People, Proccesses, physical evidance
The tendency to always buy a particle brand start learning		brand loyalty
The ideas and beliefs people have bought a brand start learning		brand image
using an existing name on another type of product start learning		brand streching
how familiar people are with brand start learning		Brand awareness
The title given to a product by the company that makes it start learning		brand name
that introduction of a product to the market start learning		product launch
The length of time people continue to buy a product start learning		product lifecycle
The set of products made by a company start learning		product range
when products are used in films or TV start learning		Product placement
they use of a well-known person to advertise products start learning		product endorsement
The best selling product or brand in the market start learning		market leader
information about what consumers want or need start learning		Market research
The second best selling product start learning		Market challenger
customers of a similar age income level start learning		Market segment
Poczta pantoflowa, reklama szeptana start learning		word-of-mouth
Firma nie walczącą o przewagę rynkową start learning		market leader
aida start learning		attention, intrest, desire, action
an appeal to emotion in advertisement using this will attempt to work and emotional response start learning		pathos
an appeal to logic or reason and advertisement using logos will give you the evidence and statistic. You need to fully understand what the product does. start learning		Logos
an appeal to credibility or character and advertisement using this will try to convince you that the company is more honest and credible start learning		ethos
The suggestion that using this product puts the user ahead of the times start learning		avant-garde
are used to suggest a positive meaning without actually really making any guarantee start learning		Weasel words
that suggestion that some almost miracles discovery makes the products traditionally effective start learning		Magic ingredients
That suggestion that purchasing this product shows your love of your country start learning		patriotism
Positive words images and ideas are used to suggest that the product being sold is also a positive start learning		transfer
The suggestion that the product is a practical product of a good value for ordinary people start learning		Plain folks
to suggestion that they use of the products makes the customer part of an elite group start learning		snob appeal
offers you something extra start learning		bribery
The suggestion that you should join the crowd or be on the winning side by using a product start learning		bandwagon
ustawiony, o określonej pozycji start learning		established
A product of service offering focused on serving a very specific segment of customers with unique characteristics rather than appealing to mass markets start learning		a niche
skracać start learning		abbreviate
The stage where a product is introduced to the market and begins gaining attention among initial users start learning		early adopters
The product says widespread acceptance and rapid sales growth as it enters the mainstream market start learning		early majority
The product becomes a market standard adoption continues, but a slow rate as a saturation approach start learning		late majority
The final stage for sale this line the product is out of date and often replaced by newer alternatives start learning		laggards
techniki perswazyjne start learning		persuasive techniques
wzbudzić start learning		evoke
wiarygodność start learning		credibility
gorszy start learning		interior
pokrywają się start learning		overlap
prawie, praktycznie start learning		virtually
chwialić sie start learning		brag
The first people to buy a new product start learning		early adopters
advertising sales, promotion, public relations or personal selling are start learning		promotional tools
someone who buy something else if there is a price reduction start learning		brand switcher
A small group of people brought together to discuss a product service used in marketing to gather consumer opinions and insight start learning		focus group
New item can only eat into the sales of other products in the line start learning		cannibalization
The degree to which customer's favourite one brand over others often leading them to choose it when alternatives are available start learning		brand preference
Customers who consistently purchased from the same brand start learning		loyal consumers
Another word for customer start learning		end user
Free media coverage or public attention a brand product or person often as a result of newsworthy event or promotional efforts start learning		publicity
akta lub streszczenie sprawy a short document or statement out lightning key information for a marketing campaign start learning		brief
A short document or statement outlining key information goals for a marketing campaign start learning		brief
A strategic outline that details how messages will be delivered to a target start learning		media plan
A pricing strategy where a company set a high initial price for a new innovate product to maximise profit for early adopters start learning		market skimming
penetracja rynku a pricing strategy were accompanied with a low initial price to quickly attract customers start learning		market penetration
A free or small portion of a product given to customers to try start learning		sample

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