Brand management

 0    15 flashcards    nataliakonar
download mp3 print play test yourself
Question English Answer English
the tendency to always buy a particular brand
start learning
brand loyalty
the ideas and beliefs people have about a brand
start learning
brand image
using an existing name on another type of product
start learning
brand stretching
how familiar people are with a brand (or its logo and slogan)
start learning
brand awareness
the title given to a product by the company that makes it
start learning
brand name
the introduction of a product to the market
start learning
product launch
the length of time people continue to buy a product
start learning
product lifecycle
the set of products made by a company
start learning
product range
when products are used in films or TV programmes
start learning
product placement
the use of a well-known person to advertise products
start learning
product endorsement
the best-selling product or brand in a market
start learning
market leader
information about what consumers want or need
start learning
marker research
the percentage of sales a company has
start learning
market share
the second best-selling product or brand in a market
start learning
market challenger
customers of a similar age, income level or social group
start learning
market segment

You must sign in to write a comment