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Question		Answer
the tendency to always buy a particular brand start learning		brand loyalty
the ideas and beliefs people have about a brand start learning		brand image
using an existing name on another type of product start learning		brand stretching
how familiar people are with a brand (or its logo and slogan) start learning		brand awareness
the title given to a product by the company that makes it start learning		brand name
the introduction of a product to the market start learning		product launch
the length of time people continue to buy a product start learning		product lifecycle
the set of products made by a company start learning		product range
when products are used in films or TV programmes start learning		product placement
the use of a well-known person to advertise products start learning		product endorsement
the best-selling product or brand in a market start learning		market leader
information about what consumers want or need start learning		marker research
the percentage of sales a company has start learning		market share
the second best-selling product or brand in a market start learning		market challenger
customers of a similar age, income level or social group start learning		market segment

Brand management