B1 - Unidad 5

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Question Answer
la publicidad
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advertising
el publicista / la publicista
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advertising professional / advertising specialist
el creativo / la creativa
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advertising creative
el influencer / la influencer
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influencer
el consumidor / la consumidora
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consumer
la agencia de publicidad
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advertising agency
la marca
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brand
una valla publicitaria
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a billboard
un anuncio en las redes sociales
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a social media advertisement
un anuncio de televisión
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a television advertisement
un anuncio de radio
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a radio advertisement
un banner
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a banner ad
un pop-up
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a pop-up ad / a pop-up window
un folleto
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a leaflet / a brochure
un cartel
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a poster
una campaña institucional
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a public information campaign / an institutional campaign
vender algo a alguien
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to sell something to someone
promocionar algo
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to promote something
persuadir a alguien de algo
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to persuade someone of something
convencer a alguien de algo
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to convince someone of something
concienciar a alguien de algo
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to raise someone's awareness of something
concienciar a alguien sobre algo
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to raise someone's awareness about something
seducir a alguien
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to seduce someone / to entice someone
informar de algo a alguien
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to inform someone about something
emocionar a alguien
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to move someone emotionally
impactar a alguien
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to make a strong impression on someone
transmitir valores
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to convey values
transmitir ideas
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to convey ideas
el lujo
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luxury
la juventud
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youth
la solidaridad
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solidarity
la igualdad
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equality
la libertad
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freedom
la independencia
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independence
la amistad
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friendship
el amor
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love
la belleza
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beauty
el éxito
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success
la ecología
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ecology / environmental awareness
la diversidad
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diversity
el eslogan
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slogan
la música
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music
la imagen
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image / picture
el texto
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text
los actores / las actrices
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actors / actresses
los personajes
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characters
impactante
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striking / powerful / impactful
divertido / divertida
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fun / entertaining / funny
inteligente
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intelligent / clever
sexista
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sexist
emotivo / emotiva
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moving / emotional
atrevido / atrevida
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bold / daring
polémico / polémica
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controversial
provocador / provocadora
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provocative
efectivo / efectiva
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effective
Es un anuncio divertido
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It is an entertaining advertisement
Es un anuncio emotivo
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It is a moving advertisement
Es un anuncio sexista
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It is a sexist advertisement
Es un anuncio de coches
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It is an advertisement for cars
Es un anuncio de perfumes
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It is an advertisement for perfumes
Es un anuncio de juguetes
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It is an advertisement for toys
Es un anuncio de prensa
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It is a press advertisement / a print advertisement
Es un anuncio de radio
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It is a radio advertisement
Es un anuncio de internet
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It is an online advertisement
Va dirigido a...
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It is aimed at...
Se dirige a...
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It targets... / It is aimed at...
la gente mayor
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older people
los millennials
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millennials
En el anuncio sale...
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The advertisement features...
En el anuncio hay...
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In the advertisement there is / there are...
En el anuncio aparece...
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In the advertisement there appears...
En el anuncio se ve a...
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In the advertisement you can see...
En el anuncio se oye a...
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In the advertisement you can hear...
un niño / una niña
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a boy / a girl / a child
una mujer
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a woman
un hombre
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a man
cantando
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singing
hablando
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speaking / talking
gritando
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shouting
los anglicismos
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English loanwords / Anglicisms
la ventana emergente
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pop-up window
el espacio publicitario en una web
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advertising space on a website
las cookies
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cookies / browser cookies
la galleta informática
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browser cookie
el target
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target audience
el público al que se dirige una campaña
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the audience a campaign is aimed at
el big data
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big data
los macrodatos
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big data
el marketing
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marketing
la mercadotecnia
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marketing
el influenciador / la influenciadora
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influencer
influyente
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influential / an influential person
el e-commerce
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e-commerce
el comercio electrónico
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e-commerce / electronic commerce
los foodies
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food enthusiasts / foodies
las personas apasionadas por la comida y la bebida
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people who are passionate about food and drink
las celebrities
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celebrities
las celebridades
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celebrities
los famosos / las famosas
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famous people / celebrities
el blogger / la blogger
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blogger
el bloguero / la bloguera
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blogger

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