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The strategic process of creating and enhancing a brand's identity and reputation over time.
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The extent to which people are informed and knowledgeable about a particular product, service, or brand.
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The introduction or initiation of a new product, service, or project to the market.
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To increase the number of goods or services sold, often through strategic marketing or promotional efforts.
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The degree of allegiance and commitment that customers show towards a specific brand or company in a given market.
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Online advertisements presented in a rectangular graphic format on websites.
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A brief, text-based advertisement typically found in newspapers, magazines, or online platforms.
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Large, outdoor advertising displays typically mounted on structures along streets or highways
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The approval or support of a product, service, or brand by a well-known person, celebrity, or authority figure.
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The location and time where a retail transaction is completed, typically at a checkout counter or cash register.
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refers to the fragmentation or division of a larger market into smaller, more specific segments.
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refers to the quality of being trusted, reliable, and believable
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Easy to understand/simple
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A method of buying a new product by giving your old one as part of the payment for it
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Look at information on the internet
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Place where you can write your opinion of something
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