angielski kartkówka 2.1

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Question English Answer English
encourage
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zachęcać - make someone to do something
develop
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rozwijać - upgrade
promotional
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promocja - something is cheaper than normal
digital
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cyfrowy - something that is in computer, not psychicall
marketing mix
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kompozycja marketingowa - how well is something advertise for the customer
brand image
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marka - how look the company
badges
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odznaka - symbol
viral
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coś popularnego - smth very popular in the Internet
follower
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zwolennik - someone who really like the company
feedback
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opinia - someone tell you how good or bad is something made
threat
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groźba - menace
to lobby
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wspierać kogoś - to support someone
dodgy
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podejrzany - dishonest
deception
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oszustwo - trickery
beverage
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napój - something to drink
commonplace
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powszechny - something happend a lot
stack up
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układać się na - one on another
endorse
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popierać - to lobby with
gripe
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narzekać - complain
disrupt
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przeszkadzać - interfere
relevant
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odpowiedni - someone have something in common with something
scheme
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spisek - conspiracy
thriving
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rozwijać się - grow up
mix coherency
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spójność - how well components are blend together
mix dynamic
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adaptacja do zmian- how the mix is adapted to changes
variable
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zmienny - something changes
convenience
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wygoda - comfort
undercover marketing
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marketing pod przykrywką - customer do not realized they are being marketed to
direct marketing
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marketing kierowany - promoting product to target customers
product placement
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reklama w filmie - put the product in the movie, serial etc
market segmentation
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podział rynku - adapting promotion to different customer
reluctant
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niechętnie - something you dont want to do
declining market
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malejący rynek - market is smaller and less profitable
niche
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nisza - small market
market share
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podział rynku - how much of the market do your product have
market leader
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lider rynku - have the most sell
retail chain
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sieć sklepów - the shops have one owner and sell the same products

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