Angielski 1

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customer retention
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zachowanie klientów- działania firmy dążące do zatrzymania klientów
customer profile
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profil klienta - is a way to create a portrait of your customers to help you make design decisions concerning your service.
Homogeneous
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Jednorodny, of the same kind, alike
Trade mark
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Znak towarowy a symbol, logo legally registered
Subsidiaries
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Filie, a company controlled by a holding company
Watchword
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Hasło motto slogan
patent
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patent a government authority or licence for smth
Internationalisation process
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Proces internacjonalizacji global
manufacturing subsidiaries
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produkujące filie
Direct investment
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Inwestycje bezpośrednie specific
Joint ventures
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Wspólne przedsięwzięcia a commercial enterprise undertaken jointly by 2 or more parties
Managment contract
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Umowa o zarządzanie
fee /royalty
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opłata / tantiem payment made to a proffesional person for advice or services
Licensing
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Koncesjonowanie grant a license to permit to use something
overseas
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za granicą in or to a fereing country
export agent
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agenta eksportowego
intermediary
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pośrednik a person who acts as a link between people in order to try to bring about an areement- mediator
direct export
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bezpośredni eksport
exporter
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eksporter
wholesaler
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hurtownik
distributor
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dystrybutor an agent who supplies goods to stores
slogan
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slogan short memorable phrase used in advertising
discount
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obniżka a deduction from the usual cost
free sample
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darmowa próbka
withdraw a product
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wycofania produktu
bring out a product
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wydobyć produkt
introduce a product
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wprowadzenie produktu
Domestic market
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Rynek krajowy in country
worldwide market
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rynku na całym świecie
survey
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badanie a general view, examination some group of people in specific topic
promotion
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promocja
focus group
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badania fokusowe a group of people in discussion to talk about product b4 it is launched
Analysis swot
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Analiza swot strenght, weakness, opportunities, threats
Analysis Step
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socjological, technical, economic, political
The USP
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Unique selling point
Profile analysing
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Analiza profilu
brand extention
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rozszerzenie marki
Marketing mix
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Miks marketingowy
Merketing strategy
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Strategia handlowa
Marketing plan
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Plan marketingowy
Market adaptation
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adaptacja Market
Market penetration
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Penetracja rynku
Market segmentation
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Segmentacja rynku
Product placement
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Lokowanie produktu
Product portfolio
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Oferta produktów
Product feature
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Funkcja produktu
Customer profile
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Profil klienta
Customer retention
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Utrzymanie klienta
Customer base
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Baza klientów
Brand positioning
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Pozycjonowanie marki
Brand identity
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Tożsamość marki
Brand extention
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Rozszerzenie marki
Market developing
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Rozwój rynku
Market expanding
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Rozwój rynku
Market declining
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Spadek na rynku
market niche
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nisza rynkowa
market research / investigation of the market
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badania rynku

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