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brand loyalty
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lojalność wobec marki
brand image
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wizerunek marki
brand stratching
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rozszerzanie marki
brand awarness
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świadomość marki
brand name
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nazwa marki
product launch
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wprowadzenia produktu
product relaunch
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ponowne uruchomienie produktu
product range
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Asortyment produktów
product placement
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lokowanie produktu
product endorsement
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reklama przez znaną osobę produktu
market research
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badania rynku
market challenger
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challenger rynku
market segment
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segment rynku
prospect
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perspektywa
market share
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udział w rynku
market research
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badania rynku
consumer panel (focus group)
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panel konsumencki (grupa fokusowa)
field research
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analiza źródeł pierwotnych
test market
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sprawdzać rynek
advertisement
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reklama
commercial
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reklama
billboard
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bilbord
banner
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baner
copywriter
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autor tekstów reklamowych
campaign
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kampania
direct mail
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bezpośredni mail
junk mail
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spam
mail shot
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reklama pocztowa
prime time
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najlepszy czas reklamowy
advertorial
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artykuł sponsorowany
exhibition
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wystawa
free samples
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darmowe próbki
flyers
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ulotki
outdoor advertising
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reklama uliczna
point of sale
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punkt sprzedaży
posters
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plakaty
press
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prasa
viral advertising
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reklama wirusowa
pop-ups
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wyskakujące reklamy
endorsement
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poparcie
placement
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umieszczenie
subminal advertising
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reklama subminalna
sponsor
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sponsor
sponsorship
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sponsorowanie
word of month
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słowo miesiąca
marketing strategy
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strategia marketingowa
marketing plan
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plan marketingowy (w formie pisemnej)
market adaptation
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Dostosowanie rynku
market penetration
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penetracja rynku
market segmentation
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segmentacja rynku
product portfolio
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Oferta produktów
product feature
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funkcja produktu
customer profile
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profil klienta
customer retation
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Retencja klienta
customer base
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baza klientów
relationship marketing
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marketing oparty na relacjach
transactional marketing
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marketing polegający na sprzedaży dużej ilości kuponami, zniżkami itp
scarcity marketing
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marketing skierowany tylko do wyjątkowych ludzi
word of month marketing
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marketing oparty na rabatach na słowo miesiąca
call to action marketing
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wezwanie do marketingu akcji
diversity marketing
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marketing różnorodności
undercover marketing
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marketing oparty na nieodkrywaniu wszystkich kart jak trailer filmu
evangelism marketing
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marketing oparty na miłości do marki
event marketing
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marketing oparty na robieniu wydarzeń
freebie marketing
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marketing oparty na rozdawaniu swoich produktów
niche marketing
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marketing oparty na szukaniu produktów niszowych
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