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Question		Answer
kanał dystrybucyjny start learning		distribution channel - all the companies or individuals ('middlemen') involved in moving goods or services from producers to consumers
możliwości rynkowe start learning		market opportunities - possibilities of filling unsatisfied needs in sectors in which a company can profitably produce goods or services
penetracja rynku start learning		market penetration - the strategy of setting a low price to try to sell a large volume and increase market share
segmentacja rynku start learning		market segmentation - dividing a market into distinct groups of buyers who have different requirements or buying habits
zbieranie rynku start learning		market skimming - setting a high price for a new product, to make maximum revenue before competing products appear on the market
elastyczność cen start learning		price elasticity - the extent o which supply or demand (the quantity produced or bought) of a products responds to changes of price
zróżnicowanie produktów start learning		product differentiation - making a product (appear to be) different from similar products offered by other sellers, by product differences, advertising, packaging, etc.
cechy produktu start learning		product features - the attributes of characteristics of a product, such as size, shape, quality, price, reliability, etc.
przedstawiciel handlowy start learning		sales representative - someone who contacts existing and potential customers, and tries to persuade them to buy goods or services
hurtownik start learning		wholesaler - an intermediary that stocks manufacturers' goods or merchandise, and sells it to retailers and professional buyers
pośrednik start learning		middlemen/intermediary
przychód start learning		revenue
wycofać się start learning		withdraw
dystrybutor; przedstawiciel sprzedaży start learning		distributor
przeprowadzić start learning		conduct
agencje reklamowe start learning		advertising agencies - companies that design advertising of clients
kampania reklamowa start learning		advertising campaign - the advertising of a particular product or service during a particular period of time
akta lub streszczenie sprawy start learning		brief - the statement of objectives that a client works out with an advertising agency
docelowi klienci start learning		target customers - a defined set of customers whose needs a company plans to satisfy
budżet reklamowy start learning		advertising budget - the amount of money a company plans to spend in developing its advertising and buying media time or space
media plan start learning		media plan - the choice of where to advertise in order to reach the right people
metoda parytetu porównawczego start learning		comparative - parity method - choosing to spend the same amount on advertising as one's competitors
Darmowa próbka start learning		(free) sample - a small amount of a product given to customers to encourage them to try it
Słowo reklamy ustnej start learning		word-of mouth advertising - free advertising, when satisfied customers recommend products to their friends
reklama wirusowa start learning		viral marketing - trying to get consumers to forward an online marketing message to other people
świadomość marki start learning		brand awareness - the degree to which people are familiar with or prefer a particular brand
nisza start learning		niche - an opportunity for a business to offer a product or service that is not offered by other businesses
obniżka start learning		discount - a reduction in the usual price of a product or service
dzielący start learning		divisive - tending to cause disagreements that separate people into opposing groups
inwestować start learning		invest - to buy something that you think will go up in value, for example shares or property, in order to make a profit
udział w rynku start learning		market share - the number of products or services that a company sells compared to the number that other companies sell
reklama przez znaną osobę start learning		product endorsement - a statement made by someone in an advertisement, especially a well-known person, saying that they use and like a particular product
wpływ start learning		influence - the ability to have an effect on people or events
wzrost / przyrost start learning		increase - a situation in which the number, size, or amount of something gets bigger
wewnętrzny start learning		internal - relating to activities, decisions, etc. within a particular organization or company, not outside it
Depozyty start learning		Deposits - money placed in a bank
Pożyczka start learning		Loan - a sum of money borrowed from a bank
Kapitał start learning		Capital - the money invested in a business
Akcje lub udziały start learning		Stocks or shares - certificates representing part-ownership of company
Więzy start learning		Bonds - certificates of debt issued by governments or companies to raise money
Połączenie start learning		Merger - when one company combines with another one
Oferta przejęcia (wroga lub przyjazna) start learning		Takeover bid (hostile or friendly) - when one company offers to buy or acquire another one
Maklerstwo giełdowe start learning		Stockbroking - buying and selling stocks or shares for clients
Teczka start learning		Portfolio - all the investments owned by an individual or organization
Zwroty start learning		Returns - the profits made on investments
Upadły start learning		Bankrupt - unable to ay debts or continue to do business
Deregulacja start learning		Deregulation - the ending or relaxing of legal restrictions
Konglomerat start learning		Conglomerate - group of companies, operating in different fields, which have joined together
odsetki start learning		Interest - the price paid for borrowing money, paid to the lenders
Konto czekowe start learning		Current account - bank accounts in which cheques can be written and honored by the bank
Konto oszczędnościowe lub depozytowe start learning		Savings or deposit account - accounts in which checks cannot be written but usually offers higher interest rates than current accounts
Bankomaty start learning		Cashpoints - machines that dispense cash, accept deposits, by which bills can be paid
Książeczka czekowa start learning		Chequebook - promissory notes paid back by banks in which take in place of cash
Karta kredytowa start learning		Credit card - a card that identifies a person as entitled to have food, merchandise, services, etc., billed on a charge account
Karta debetowa start learning		Debit card - plastic card that resembles a credit card but functions like a check and through which payments for purchases are made electronically to the bank accounts of participating retailing establishments directly from those of card holders
Kupno lub sprzedaż waluty obcej na podróż start learning		Buying or selling foreign currency for traveling - monetary transaction dealing with foreign currency
Hipoteka - kredyt na zakup nieruchomości start learning		Mortgage - a loan to buy property
Doradztwo inwestycyjne start learning		Investment advice - recommendation or suggestion one receives from a professional
Przekroczenie konta bankowego start learning		Overdraft - the possibility to borrow money by spending more than you have in your bank account
Bankowość internetowa (płatności, przelewy) start learning		Internet banking (payments, transfers) - banking through financial services electronically
Bankowość telefoniczna (płatności, przelewy) start learning		Telephone banking (payments, transfers) - banking through financial services through phone system
Banki komercyjne start learning		Commercial banks - receives deposits from, and make loans to, individuals and small companies
Banki inwestycyjne start learning		Investment banks - work with big companies, giving financial advice, raising capital by issuing stocks or shares and bonds, arranging mergers and takeovers bids, etc.
Banki prywatne start learning		Private banks - provide wealthy individuals with banking and investment services
Fundusze hedgingowe start learning		Hedge funds - private investment funds for wealthy investors tha use a wider variety of risky investing strategies than traditional investment funds, in order to achieve higher returns
Banki islamskie start learning		Islamic banks - founded in Islamic countries, offer interest-free banking. They do not pay interest to depositors or charge interest to borrowers, but invest in companies and share the profits (or losses) with their depositors.
Niebankowi pośrednicy finansowi start learning		Non-bank financial intermediaries - car manufacturers, food retailers and department stores offering products like personal loans, credit cards and insurance
Ocena wiarygodności kredytowej start learning		Credit rating - estimates of people's ability to fulfill their financial commitments
Zaniedbanie start learning		Default - failure to repay a loan
Zabezpieczone start learning		Collateralized - with property or another asset used as a guarantee of payment
Odpisać start learning		Write off - cancel a bad debt or a worthless asset from an account
zabezpieczenie start learning		Collateral - property or other assets used as a guarantee of payment
Mikrofinanse start learning		Microfinance - the lending of very small amounts of money at low interest, especially to a start-up company or self-employed person
człowiek zmieniający często marki start learning		brand switcher
zlecenia stałe start learning		standing orders - an instruction from a customer to a bank to make a regular payment to a creditor
odbiorca start learning		payee - the person to whom the cheque is written
wyciąg bankowy start learning		bank draft - an instruction from one bank to another bank asking it to make a payment to a supplier
rozliczenie start learning		clierance - the time taken from when a cheque is presented to a bank to when the receiving account is credited
stopa bankowa start learning		bank rate - the lowest level of interest that a bank charges for lending money

adv/mark/bank-K1S3

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