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Profilowanie odbiorców
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Profilowanie odbiorców polega na gromadzeniu i analizie informacji o klientach w celu podziału ich na grupy o podobnych cechach, potrzebach i zachowaniach.
cel profilowania
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lepsze dopasowanie komunikacji marketingowej, personalizacja przekazu, zwiększenie skuteczności kampanii,
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lepsze poznanie potrzeb klientów, optymalizacja budżetu marketingowego.
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