He deserves punishment.
His theory deserves consideration.
Your effort deserves praise.
This point deserves special emphasis.
One good turn deserves another.
Everyone deserves a second chance.
His crime deserves the death penalty.
The article deserves careful study.
Any man who can drive safely while kissing a pretty lady is simply not giving the kiss the attention it deserves.
His invention deserves notice.
His noble deed deserves praise indeed.
Every nation gets the government it deserves.
He deserves our reverence.
Everyone has what he deserves.
I am the Flying Spaghetti Monster. Thou shalt have no other monsters before Me. (Afterwards is OK; just use protection.) The only Monster who deserves capitalization is Me! Other monsters are false monsters, undeserving of capitalization.